July 07, 2020 3 min read

How to Apply Mascara

Are you maximizing all that Lash real estate you never knew you had? If not, I’m going to show you how to put on mascara!

Starting with clean, curled lashes, follow these steps to use both of our Full Control Mascara wands like a total pro!


Keep your chin up and eyes down in front of a mirror. Wiggle the tightline brush deep within the roots of the lashes and slowly roll the wand between your thumb and forefinger, while continuing to wiggle/zigzag very slowly up to the tips.

As you apply the mascara, slightly close the eye to help nudge the brush upwards. (When you do it correctly, you’ll feel your lid lift gently off your eye.) This will not only pull the lashes up and into the mascara wand for better curl, but will also saturate them with mascara from root to tip.

A game-changing approach to applying mascara is to think of the lashes as a sunburst with three distinct sections, and coax the hairs in the direction they naturally grow:

  • 1. Inner corner of the eye – coax hairs to the top of the nose/start of the brow
  • 2. Center lashes – coax hairs straight up
  • 3. Outer corner of the eye – coax hairs out towards the tail of the brow, adding a little extra dab to open the eye.


Repeat the process from Step 1, this time using the curved silicone brush.

Once you’ve coated every section, repeat the process. If you are doing this correctly, you will most likely have smudges, don’t worry, it’s all part of the process. Leave any smudges until application is complete, then erase them with a cotton bud and an oil free cleanser.


The tightline brush is usually enough to apply mascara to the lower lashes. The defining formula deposits color without being too showy, since the main attraction tends to be the upper lashes. (Although there are lots of looks you can create with dramatic lower lashes, too.) To apply mascara to the lower lashes, put your chin down and look up. It helps to make an “O” shape with your mouth, which stretches the skin downward for easier access to the lashes.

First, use the mascara wand horizontally to deposit a little more mascara at the root, starting from the outside of the eye and working inwards. Then follow up with a final sweep using the wand vertically to separate the lashes. Check to make sure it seems balanced with the amount of mascara on the upper lashes. All good? Then you’re all set. This breakthrough mascara duo features two unique brushes and formulas designed to work in tandem to deliver the full control needed to sculpt eyelashes to perfection.

Our clinical trial results show an increase in 10x your lash volume with just 2 coats!

Featuring a Phyto-keratin complex from plant amino acids that hydrates and nourishes lash hair from root to tip, not only will you get your best lashes ever with this product - you’ll be conditioning them as the day goes on. Thanks to the creamy texture of this mascara, it is endlessly buildable. Yes—you can reapply your mascara all day without a hint of clumping or flaking!

Don’t forget: Great Lashes, Great Mood, Great Day!

-Orla xo